The Editorial board of a famous fashion magazine analyses Prof. Kuipers’ academic work on how
beauty standards are socially shaped. Their goal is to develop new understandings of beauty and
publish a new fashion magazine called «The Beautyst», to dictate the beauty standard of the
future. They start looking for a model that would impersonate such ideal. Who will be the beauty
of the future?
In the meantime, at the University of Amsterdam, a group of students attend Prof Kuipers’ lecture. The main message of the talk is that beauty standards can create inequality. They decide, therefore, that beauty is a form of injustice, and it needs to be fought. Their response is radical: they declare themselves anti-beautyst and start looking for ways to put this stance into action. How to fight the dictatorship of beauty?